MOTION
TIMING AND RHYTHM
FORM
SHAPE AND MATERIAL
LOOP
A REPEATING SEQUENCE
WHAT IT IS
Morph Shorts is a collection of internal scene ideas about movement and transformation. Each study begins with a small visual question rather than a campaign or an audience target.
WHY WE RUN IT
Concentrating on one idea makes it easier to see what timing, framing and material bring to a scene. These experiments support discussion and future development.
HOW A STUDY TAKES SHAPE
- 01Choose. Pick one movement or change of form to explore.
- 02Build. Block out the scene and compare different visual approaches.
- 03Review. Study the sequence and note what could be clearer in the next iteration.
