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GALLOWGLASS
EXPLAINS
Idea Lab

STUDIO STUDY · VISUAL EXPLANATION

IDEA

ONE QUESTION AT A TIME

SCENE

A VISIBLE EXPLANATION

EDIT

A CONNECTED SEQUENCE

WHAT IT IS

Gallowglass Explains explores how a complicated idea can be divided into a few understandable visual steps. A single question gives each proposed sequence its direction.

WHY WE MAKE IT

A clear explanation depends on what is left out as much as what is shown. The study gives us space to consider the order, scale and emphasis of each scene.

ANATOMY OF A STUDY

  1. 01Question. Identify the point the viewer should understand.
  2. 02Sequence. Arrange a few scenes that build that understanding.
  3. 03Recap. Return to the idea in a concise closing image.